Discover how you can give yourself the best chance of hitting your revenue and ROI targets this year

Are you worried about your company not hitting its targets this year? Is securing your bonus little more than a pipe dream? Find out how we can get you to where you want to be.

Ian Causton and Andy McKenna,
Slipstream Digital: Conversion Rate Optimisation Consultancy

It’s not an easy time for businesses, that’s for sure. Pressure for results is huge, and it seems like there are fewer and fewer affordable means available to help you get them.

With less money to spend, it’s never been more important to maintain profitability whilst keeping wastage to a minimum.

Well here’s how we can help.

We are a consultancy that does conversion rate optimisation - or CRO for short.

In a nutshell, this means that we analyse your company’s websites and apps, and help you plug the leaks in your sales funnel.

But how do we actually do that?

You’ve invested a lot of time, energy and, of course, money into your websites and apps, but have you got the return from them you expected?  

Are they achieving the primary goal you created them for?

Let’s say, for example, your website is there to sell your product. You get plenty of visitors, but they just aren’t buying.

Using scientific, analytical methods we find the areas of your sites and apps that are underperforming, and then experiment with different variations of content and functionality to improve that performance.

By continuously iterating on the winning variation in an experiment you will - by definition - boost your conversion rates.

The beauty of this scientific approach is that it eliminates design-led opinion, and gives you insights that are purely driven by data.

This, in turn, means you can pretty much guarantee that the version you are pushing live is the one that your customers like best.

This saves you time and money getting it to market.

Who are we?

Ian Causton
Ian Causton
Andy McKenna
Andy McKenna

Having both worked in the digital industry for over 15 years each, we have years of experience building and optimising websites for large corporate clients in the UK, US, Europe and Australia.

We have worked with companies across a number of industries, advising the likes of Arrow Electronics, Nike, Pizza Express, Bounty, Direct Line, Churchill, Privilege, Green Flag, AMP and WeightWatchers how to optimise their web and email conversion rates, as well as things like page load times – often with staggering results.

OK, so we’ve been doing it for a long time. But why should you care?

I could go on to list out the increases in conversion rates and profitability we’ve helped various companies achieve.

But this isn’t about us. It’s about you, and how we can help you.

Over the years, we’ve come to learn first-hand two critical truths. Truths that we now realise are so obvious that we can’t believe we ever thought differently!

But the incredible thing is that so few other people know about them. Or act on them, anyway.

They are:

Truth 1: Acquiring new customers generally costs you money.
Truth 2: Retaining existing customers doesn’t have to cost you anything.


conversion rate and profit

We very quickly realised that by helping companies to come up with retention strategies, they could increase their conversion rates, and by extension their revenue, while keeping their costs the same.

So more revenue at the same costs = greater profitability.

In fact, a relatively modest conversion rate increase of 50% can result in an increase in profitability of around ten times that amount – because cost of sale isn’t affected. 

Sounds like a win to us!

There is also a third truth that is perhaps the most important of all. 

Truth 3: Innovation is the key to success.

The companies that survive today are the ones that are willing to test new things and learn from them. If you fail to innovate, you’ll almost certainly fail.

Experimentation is at the core of everything we do, and the reason for that is simple.

We’ve seen with our own eyes that companies who don’t innovate wither on the vine.

And Conversion Rate Optimisation is one of the best ways to turn your company into an innovative one.

The best-performing companies out there today are ones that allow themselves to continuously improve through ‘incremental iteration’ – or in other words making lots of small, informed changes. 

So how much do we cost?

Every company has different requirements. We have a range of pricing packages, but if none of them quite suits we can tailor one to your individual needs.

  • We offer all our prospective client partners a complimentary initial website assessment, with absolutely no obligation to sign a contract. Just take it away and do whatever you want with it
  • We have a ton of planning and process templates we can give you that you can tailor to your needs (lots of clients have used these to great effect over the years)
  • We’re confident that you won’t be disappointed with what we can do for your brand. But if, after you’ve engaged us, you don't think we’re a good fit, we offer all our clients a 6-week money-back guarantee. No questions asked

Give us a call, or get in touch via the form below. We’d love the opportunity to come and chat about how we can help you achieve your business goals.

We’ll also send you a link to our Conversion Rate Optimisation white paper.