Ian Causton

I am passionate about using CRO to help clients reach their goals, whether it be increased subscriptions, improved publicity for their brand or greater revenue.

After technically leading a number of projects built on enterprise CMS platforms such as Sitecore and Episerver I was introduced to A/B testing via platform add-ons and its power was obvious to me from the beginning. Having based so many solutions on people's personal opinion's it was so refreshing to base decisions on the most important group for any site, the user.

I have now been working with Optimizely for the last 18 months, most recently implementing and supporting the CRO work stream for Arrow Electronics. This involved:

  • Managing the implementation and integration of Optimizely
  • Training and supporting the marketing and development teams to create their own tests
  • Analysing and presenting results to key stakeholders
  • Working with key stakeholders to create and prioritise hypothesis for future tests

I have a real desire to constantly learn more, my knowledge/certifications cover the following areas:

  • Optimizely Platform Certified
  • Optimizely Developer Certified
  • Maxymiser Platform
  • MCSD: Programming in HTML 5 with JavaScript and CSS3
  • Certified Scrum master
  • Google Analytics/Google Tag Manager
  • Sitecore CMS Certified
  • EPiServer CMS 6 Certified
  • Umbraco Level 1 Certified